Privacy Policy

Sportsafe UK Ltd is incorporated in England and Wales providing supply, servicing, manufacturing and repair of sporting and fitness equipment. Sportsafe UK Ltd is a part of the Abeo Group of companies. For more information about the Abeo Group and all other associated companies and their respective privacy policies please visit

This privacy policy explains how Sportsafe UK Ltd use any personal information we collect about you when you use this website.


We are committed to protecting your privacy.

This Policy indicates the type of processes that may result in data being collected about you. Your use of this website gives us the right to collect that information.


What information do we collect about you?

We collect information about you when you create an online account or place an order for products or services. We also collect information when you voluntarily complete any of our online forms, customer surveys, provide feedback and participate in any competitions. We collect website usage information using cookies.

The information we collect may differ depending on how we collect it. This data may include:

  • Your name(s)
  • Address
  • Telephone number
  • Organisation name
  • Organisation address
  • Job title
  • Email address

Other information that may be needed from time-to-time to process a request may also be collected as indicated on the website.


How will we use the information we collect about you?

We collect information about you to process your order/enquiry, arrange service appointments, manage your account and, if you agree, to email you about other products and services we think may be of interest to you.

We use your information collected from our websites to personalise your repeat visits to our websites. If you agree, we may from time-to-time pass on your personal information to our group of companies so that they may offer you their products and services.

We may also use any information collected for the following:

  • Internal record keeping
  • To improve our products and services
  • To contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use this information to customise the website according to your interests.

Sportsafe UK Ltd will not share your information for marketing purposes with companies outside the Abeo Group.

In processing your order, we may send your details to, and also use information from, credit reference agencies and fraud prevention agencies.



We would like to send you information about products and services of ours and other companies in the Abeo Group which may be of interest to you. If you have consented to receive marketing communications, you may opt-out at a later date.

Types of marketing communications

By submitting your email address you are consenting to receive the particular piece of information you requested, as well as allowing us to send you appropriate and useful communications. This includes, but is not limited to; product information, service, maintenance and repair information, promotional offers, our latest assets (case studies, reports, infographics, videos and service request forms). We would also like to keep you abreast of any charity events, exhibitions and initiatives we partake in.

You have a right at any time to stop us from contacting you for marketing purposes or giving your information to other members of the Abeo Group.

If you no longer wish to be contacted for marketing purposes, would like us to correct any factual errors in the information we hold or require us to completely remove your details from any list under our control please email Alternatively, you can update your preferences or unsubscribe from our communications by clicking the link in any email you receive from us. The link will always be in the footer of the email.

LiveChat Service

We use a third-party provider, LiveChat Inc, to supply and support our LiveChat service, which we use to handle real-time online enquiries.

If you use the LiveChat service we will collect your name, email address (optional), the contents of your LiveChat session and general information about your time spent on our website. This information will be retained for two years and will not be shared with any other organisations.

You can request a transcript of your LiveChat session if you provide your email address at the start of your session or when prompted to do so at the end.

Access to your information and correction

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please email or write to us at; 17-19 Smeaton Close, Severalls Industrial Park, Colchester, Essex, CO4 9QY. You will not be charged for this service.

We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.


IP address lookup

Sportsafe UK Ltd uses third parties to provide information about visitors to our websites. When you visit our websites we will record your IP address. This address will be matched against public and proprietary IP address databases to provide us with information about your visit. This information may identify the organisation to whom the IP address is registered but not individuals. In some limited cases i.e. single person companies, it may be possible to identify personal data from publicly available ICANN data.

Website cookies and link tracking

Cookies allow us to provide important site functionality so you don’t have to re-enter lots of information. They also allow us to remember what links and pages have been clicked or viewed during a session. If you have provided us with personal data, completing a contact form, for example, we may associate this personal data with other information. This will allow us to identify and record what is most relevant to you.

We use a combination of both session and persistent cookies. Session cookies keep track of your current visit and how you navigate the site, persistent cookies enable our website to recognise you as a repeat visitor when you return. The session cookies will be deleted from your computer when you close your browser. Persistent cookies will be removed on a pre-determined expiry date, or when deleted by you.

By using your browser controls, you are always in control of the cookies we store and access on your computer. More information on how to control cookies and limit personal data processing can be found at

Google Analytics Cookies

Google Analytics is a website monitoring tool that allows users to see volumes of website visitors, their source, and to analyse how the content of their website is viewed and navigated. This, in turn, allows optimisation of the content and pages on and the marketing programs that drive traffic to the website. Google Analytics does not store any personal information about website visitors but does use persistent cookies to identify repeat visitors. You may universally opt-out of all Google Analytics tracking used by all websites by visiting the following URL –

GatorLeads Cookies

GatorLeads is a tool that identifies the business or organisation that website visitors belong to, based on a reverse IP Lookup. GatorLeads also use cookies to process this identification, and personal information about individual users is stored. Cookies used by GatorLeads store information about your current web browsing session (pages viewed, time on site etc) and the dates and times of previous website visits.

This information is used by Sportsafe UK Ltd to profile website visitors, in order to better understand the way in which our website content is viewed by different segments. It is also used to identify the types of organisations that might be interested in using our products or services.

Email Marketing Post-Click Tracking Cookies

These cookies are used to report on the pages of that have been viewed by visitors to the site who have followed links from our email marketing campaigns. This analysis helps us to understand additional content that is viewed by the contacts in our database and therefore allows us to improve and tailor future campaigns to those contacts’ specific areas of interest.

You can view our cookie policy in more detail by following this link.


Other Websites

Our website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policies.


Disclosing Information

We do not disclose any personal information obtained about you from this website to third parties except when we need to do so in order to complete the transaction – e.g. when arranging for a courier company to deliver goods that you have ordered or for any work that requires input from our suppliers or contractors. We may also use the information to keep in contact with you and inform you of developments associated with our business. You will be given the opportunity to remove yourself from any mailing list. If at any time in the future we should wish to disclose information collected on this website to any third party, it would only be with your knowledge and consent.

We may from time to time provide information of a general nature to third parties – for example, analytical data concerning the performance of our website.

Changes to our privacy policy
Any changes to our Privacy Policy will be placed here and will supersede this version of our Policy. We will take reasonable steps to draw your attention to any changes in our Policy. However, to be on the safe side, we suggest that you read this document each time you use the website to ensure that it still meets with your approval. This privacy policy was last updated on 24th January 2018.

How to contact us
If you have any questions about our privacy policy, or if you want to know what information we have collected about you, please email us at

Statement of Policy


We aim to be an equal opportunities employer and undertake to apply objective criteria to assess merit. Our objective is to encourage, value and manage equality & diversity and demonstrate our commitment to equality for all. We aim to act in good faith and in an equitable manner with employees and potential employees and as a result earn a good reputation for excellence in the communities in which we are located and in which we operate by providing opportunities for employment for all sections of those communities.

We will work hard to ensure that the diversity of its workforce is considered as a valuable source of talent and skill. We encourage, values and manages diversity for all and will vigorously enforce this Policy and compliance with the principles of relevant legislation i.e. Equality Act (2010).

We will actively recruit from all sectors of the community and will seek to ensure wherever possible that the composition of its workforce reflects the diversity of the communities in which it operates.

We are committed to promoting and establishing a working environment which embraces diversity and equality. This commitment encompasses those within our Organisation, our customers/clients, suppliers and members of the public with who we come into contact during the course of our work-related duties.

Accordingly, Management will ensure that recruitment, selection, training, development and promotion procedures result in no job applicant or worker receiving less favourable treatment on the grounds of race, colour, nationality, ethnic or national origin, religion or belief, disability, trade union membership or non-membership, sex, pregnancy/maternity, gender reassignment, sexual orientation, married or civil partnership status, age, or being a part-time or fixed term worker.  The objective is to ensure that individuals are selected, promoted and otherwise treated solely on the basis of their relevant aptitudes, skills and abilities.

Wherever possible, vacancies will be advertised as widely as possible, such as internal Intranet, recruitment service providers, local and national press, technical publications, job centres and educational establishments. All external job advertisements will clearly confirm in the text that we are an Equal Opportunity employer and that it actively seeks applications from all sections of and ethnic groups within the community.

Job descriptions will include details of the main requirements of the job and will be objective and job related.

Our workforce and applicants for employment should not be disadvantaged by any policies or conditions of service which cannot be objectively justified as necessary for operational purposes.

We will not accept discrimination by association or perception. Associative Discrimination occurs when an individual is discriminated against “on the grounds of association” with a person who possesses a protected characteristic as listed above. Discrimination by perception is discrimination against an individual because it is thought they possess a particular protected characteristic, irrespective of whether this is correct.

Victimisation is when someone suffers a detriment that is in retaliation for their involvement in bringing, or supporting, a complaint of discrimination. This is not acceptable behaviour.

Management has the primary responsibility for successfully meeting these objectives by:

  • not unlawfully discriminating in the course of employment against workers, job applicants, or anyone else within the working environment;
  • not inducing or attempting to induce others to practise unlawful discrimination;
  • bringing to the attention of employees that they will be subject to action under the Disciplinary Procedure for unlawful discrimination of any kind; and taking action if they become aware of any form of unlawful discrimination;

You can contribute by:

  • not unlawfully discriminating against fellow workers, customers, suppliers or members of the public with whom you come into contact during the course of your duties;
  • not inducing or attempting to induce others to practise unlawful discrimination; and reporting any unlawful discriminatory action to a Director or the HR Manager;

The successful achievement of these objectives requires the active contribution from everyone, and you should report any unlawful act of discrimination you are aware of.

If you consider that you are a victim of unlawful discrimination, please raise the issue through the Grievance Procedure.

Disabled Persons

It is our policy not to discriminate against disabled persons whether in, or applying for, employment. We actively encourage and assist in the employment, training or retraining and career development of disabled persons whenever possible.

 To achieve this policy, the following procedures must be applied:            

All applicants for vacancies within our Organisation are considered on their merit, and people with disabilities possessing the minimum criteria for any vacancy will be short-listed for interview.

Disabled applicants for employment will not be considered less favourably than those without disabilities, except where there is a substantial reason preventing employment.  Questions will not normally be asked about health, unless the nature of the job requirements identifies that such questions about health are intrinsic to the job requirements, or it is necessary to allow reasonable adjustments.

Consideration will be given to making reasonable adjustments, where practicable, to the workplace and to methods of working, to accommodate disabled workers.  In order to be able to do this, you have a responsibility to make us aware if you have any impairments or conditions, which may constitute a disability under the terms of the Act.  If you develop a serious health condition, you should advise your Manager of any reasonable adjustments to your working conditions, or the nature of your job which you believe could assist you in the performance of your duties.

If you have caring responsibilities associated with a dependant disabled person, then you should advise us so that we can better understand your personal situation and needs.

If you become disabled either physically or mentally, whether through accident, illness or injury, reasonable adjustments to your job or working environment will be considered/made in order to, whenever possible, retain you in employment.

Age Equality

We will provide a working environment free from discrimination on the grounds of age, and recognise the valuable contributions made by staff of all ages.  Many details of this policy relate to older staff, as they are the ones most likely to experience age discrimination, but we will seek to fulfil our duty of care to all workers, irrespective of age.

Dates of birth will only be used for monitoring purposes, or to comply with any specific legal requirement, or other external justifiable requirement.

All employees shall have equal rights to training, promotion and other aspects of career development.  Age will not be used to justify a failure to promote or train any employee.

Commitment to Trans-Equality

We are committed to equality of opportunity for trans-people throughout recruitment and employment, including supporting trans-employees through any transitioning process.  We will not tolerate discrimination, victimisation or harassment on the basis of a person’s gender identity, gender expression or trans-status. We seek to provide a supportive environment for trans-employees, and to create a culture and environment where trans-employees are able to thrive and are well supported during any process of transition.


We will periodically complete reviews with and seek advice from, organisations or bodies with responsibility for the promotion of equality in the workplace, such as the Equality and Human Rights Commission in order to measure the effectiveness of its approach to promotion of and compliance with equal opportunities.

We will continuously monitor the effectiveness of its Equal Opportunities Policy. Where such monitoring shows that the composition of the workforce is inappropriately disproportionate with respect to one or more ethnic or nationality group and to the diversity of the communities in which it operates, the company will wherever possible take affirmative action to target recruitment within ethnic and other minority groups in the community and seek to redress the imbalance.

We welcome feedback and use it as a positive tool to improve business performance.

Want to be sure you’re getting unbeatable value?

At Sportsafe, we promise that if you see a product cheaper elsewhere and notify us, we’ll match it. We guarantee that we won’t be beaten on price.

Our Guarantee

We continually scour the market and other suppliers to ensure we won’t be beaten on price, meaning you will get the best possible deals available.

However, if by any chance we overlook a price, and you find a product that is cheaper we will match the price. All you have to do is follow these steps.

Price match promise applies to orders only when you:

  • Notify us of the cheaper competitor price at the time of placing the order with us
  • Provide us with written proof or a link to the competitor’s product
  • The items must be sold within the UK by a UK based company
  • They must be in stock and available on the same or better delivery times
  • The product must have an identical specification
  • They cannot be subject to any special promotions or discounted offers

Sportsafe has established this quality policy to be consistent with the purpose and context of our organisation. It provides a framework for the setting and review of objectives in addition to our commitment to satisfying applicable customers’, regulatory and legislative requirements as well as our commitment to continually improve our management system.

Customer focus: As an organisation, we have committed to understanding our current and future customers’ needs; meeting their requirements and striving to exceed their expectations.

Leadership: Our Top Management has committed to creating and maintaining a working environment in which people become fully involved in achieving our objectives.

Engagement of people: As an organisation, we recognise that people are the essence of any good business and that their full involvement enables their abilities to be used for our benefit. Further developed and implemented for the benefit of all parties.

Process approach: As an organisation, we understand that the desired result is achieved more efficiently when activities and related resources are managed as a process or series of interconnected processes.

Improvement: We have committed to achieving continual improvement across all aspects of our quality management system; it is one of our main annual objectives.

Evidence-based decision making: As an organisation, we have committed to only making decisions relating to our QMS following an analysis of relevant data and information and with full consideration of risk/impact on our quality objectives.

Relationship management: Sportsafe recognises that an organisation and the relationship it has with its external providers are interdependent and a mutually beneficial relationship enhances the ability of both to create value.

Our policy is also to meet the requirements of other interested parties and in meeting our social, environmental, charitable, regulatory and legislative responsibilities.

We have produced quality objectives which relate to this.

This policy is available and communicated to all interested parties as well as being made available to the wider community through publication on our Website, and Company Notice board.

Authorised by: Head of Finance      

Date Approved: 27th October 2021                          Review Date: September 2022

Sportsafe UK Limited (‘the organisation’) accepts that the management of the environment is fundamental to its business and is therefore an integral part of its business strategy policy.

The organisation aims to make sound environmental management a feature throughout its activities and have established this Environmental Policy to be consistent with the purpose and context of our Organisation. It provides a framework for the setting and review of environmental objectives in addition to our commitment towards the following:

  • Protect the environment, including the prevention of pollution
  • To sustainable resource use, climate change mitigation, protection of biodiversityand ecosystems
  • Conform to applicable legislative, regulatory and compliance obligations
  • Continually improve our Environmental Management System and to enhance environmental performance

We have produced environmental objectives which relate to this policy and form part of the integrated management system.
This policy is communicated to all interested parties as well as being made available to the wider community through publication on our Website and Company Notice board.


Authorised by: Head of Finance

Date Approved: 27th October 2022

Review Date: September 2023