Sportsafe UK Ltd is incorporated in England and Wales providing supply, servicing, manufacturing and repair of sporting and fitness equipment. Sportsafe UK Ltd is a part of the Abeo Group of companies. For more information about the Abeo Group and all other associated companies and their respective privacy policies please visit

This privacy policy explains how Sportsafe UK Ltd use any personal information we collect about you when you use this website, as well as our Outdoor Spaces and Primary PE & Sport Premium sites.


We are committed to protecting your privacy.

This Policy indicates the type of processes that may result in data being collected about you. Your use of this website gives us the right to collect that information.


What information do we collect about you?

We collect information about you when you create an online account or place an order for products or services. We also collect information when you voluntarily complete any of our online forms, customer surveys, provide feedback and participate in any competitions. We collect website usage information using cookies.

The information we collect may differ depending on how we collect it. This data may include:

  • Your name(s)
  • Address
  • Telephone number
  • Organisation name
  • Organisation address
  • Job title
  • Email address

Other information that may be needed from time-to-time to process a request may also be collected as indicated on the website.


How will we use the information we collect about you?

We collect information about you to process your order/enquiry, arrange service appointments, manage your account and, if you agree, to email you about other products and services we think may be of interest to you.

We use your information collected from our websites to personalise your repeat visits to our websites. If you agree, we may from time-to-time pass on your personal information to our group of companies so that they may offer you their products and services.

We may also use any information collected for the following:

  • Internal record keeping
  • To improve our products and services
  • To contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use this information to customise the website according to your interests.

Sportsafe UK Ltd will not share your information for marketing purposes with companies outside the Abeo Group.

In processing your order, we may send your details to, and also use information from, credit reference agencies and fraud prevention agencies.



We would like to send you information about products and services of ours and other companies in the Abeo Group which may be of interest to you. If you have consented to receive marketing communications, you may opt-out at a later date.

Types of marketing communications

By submitting your email address you are consenting to receive the particular piece of information you requested, as well as allowing us to send you appropriate and useful communications. This includes, but is not limited to; product information, service, maintenance and repair information, promotional offers, our latest assets (case studies, reports, infographics, videos and service request forms). We would also like to keep you abreast of any charity events, exhibitions and initiatives we partake in.

You have a right at any time to stop us from contacting you for marketing purposes or giving your information to other members of the Abeo Group.

If you no longer wish to be contacted for marketing purposes, would like us to correct any factual errors in the information we hold or require us to completely remove your details from any list under our control please email Alternatively, you can update your preferences or unsubscribe from our communications by clicking the link in any email you receive from us. The link will always be in the footer of the email.

LiveChat Service

We use a third-party provider, LiveChat Inc, to supply and support our LiveChat service, which we use to handle real-time online enquiries.

If you use the LiveChat service we will collect your name, email address (optional), the contents of your LiveChat session and general information about your time spent on our website. This information will be retained for two years and will not be shared with any other organisations.

You can request a transcript of your LiveChat session if you provide your email address at the start of your session or when prompted to do so at the end.

Access to your information and correction

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please email or write to us at; 17-19 Smeaton Close, Severalls Industrial Park, Colchester, Essex, CO4 9QY. You will not be charged for this service.

We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.


IP address lookup

Sportsafe UK Ltd uses third parties to provide information about visitors to our websites. When you visit our websites we will record your IP address. This address will be matched against public and proprietary IP address databases to provide us with information about your visit. This information may identify the organisation to whom the IP address is registered but not individuals. In some limited cases i.e. single person companies, it may be possible to identify personal data from publicly available ICANN data.

Website cookies and link tracking

Cookies allow us to provide important site functionality so you don’t have to re-enter lots of information. They also allow us to remember what links and pages have been clicked or viewed during a session. If you have provided us with personal data, completing a contact form, for example, we may associate this personal data with other information. This will allow us to identify and record what is most relevant to you.

We use a combination of both session and persistent cookies. Session cookies keep track of your current visit and how you navigate the site, persistent cookies enable our website to recognise you as a repeat visitor when you return. The session cookies will be deleted from your computer when you close your browser. Persistent cookies will be removed on a pre-determined expiry date, or when deleted by you.

By using your browser controls, you are always in control of the cookies we store and access on your computer. More information on how to control cookies and limit personal data processing can be found at

Google Analytics Cookies

Google Analytics is a website monitoring tool that allows users to see volumes of website visitors, their source, and to analyse how the content of their website is viewed and navigated. This, in turn, allows optimisation of the content and pages on and the marketing programs that drive traffic to the website. Google Analytics does not store any personal information about website visitors but does use persistent cookies to identify repeat visitors. You may universally opt-out of all Google Analytics tracking used by all websites by visiting the following URL –

GatorLeads Cookies

GatorLeads is a tool that identifies the business or organisation that website visitors belong to, based on a reverse IP Lookup. GatorLeads also use cookies to process this identification, and personal information about individual users is stored. Cookies used by GatorLeads store information about your current web browsing session (pages viewed, time on site etc) and the dates and times of previous website visits.

This information is used by Sportsafe UK Ltd to profile website visitors, in order to better understand the way in which our website content is viewed by different segments. It is also used to identify the types of organisations that might be interested in using our products or services.

Email Marketing Post-Click Tracking Cookies

These cookies are used to report on the pages of that have been viewed by visitors to the site who have followed links from our email marketing campaigns. This analysis helps us to understand additional content that is viewed by the contacts in our database and therefore allows us to improve and tailor future campaigns to those contacts’ specific areas of interest.

You can view our cookie policy in more detail by following this link.


Other Websites

Our website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policies.


Disclosing Information

We do not disclose any personal information obtained about you from this website to third parties except when we need to do so in order to complete the transaction – e.g. when arranging for a courier company to deliver goods that you have ordered or for any work that requires input from our suppliers or contractors. We may also use the information to keep in contact with you and inform you of developments associated with our business. You will be given the opportunity to remove yourself from any mailing list. If at any time in the future we should wish to disclose information collected on this website to any third party, it would only be with your knowledge and consent.

We may from time to time provide information of a general nature to third parties – for example, analytical data concerning the performance of our website.

Changes to our privacy policy
Any changes to our Privacy Policy will be placed here and will supersede this version of our Policy. We will take reasonable steps to draw your attention to any changes in our Policy. However, to be on the safe side, we suggest that you read this document each time you use the website to ensure that it still meets with your approval. This privacy policy was last updated on 24th January 2018.

How to contact us
If you have any questions about our privacy policy, or if you want to know what information we have collected about you, please email us at