Sportsafe UK, Colchester’s Growing Business of the Year 2010, has launched a new website to make life easier for its customers and to highlight its new recycling scheme, which makes sports equipment more affordable for schools and other customers – and stops unwanted equipment going to landfill.

The new site makes it easier for people to find what they need – and who they need to call – and tells customers more about the recycling programme. The scheme currently operates across Essex and Suffolk, and the company wants to make it nationwide. Sportsafe collects unwanted sports equipment from schools, then cleans, services and repairs it before offering it for sale at a substantial discount.

The website is part of the company’s 2011 focus on customer service, which sees it trying to reduce service costs for budgeting councils and switching to electronic reporting to reduce customers’ paperwork.

Jon Neill, Managing Director of Sportsafe, says: “The new site will help us expand the recycling scheme, but it’s also easier to navigate, with new photos, so customers can find what they want quickly and see the equipment they’re interested in. It’s just one way we’re investing our profits for the future.”

Sportsafe’s new website follows a year in which the company grew by almost 30%, and won a Colchester Business Award recognising its success. Sportsafe sells, installs and services sports equipment, and last year signed contracts worth more than £2 million, increasing client numbers from 12,000 to over 50,000 by 2012.