Sportsafe UK are pleased to announce the appointment of Alistair Wilson as Sales Director responsible for the internal and external sales teams across the three divisions of Sportsafe; Sportsafe Inspection, Service and Repair, Branded Teamwear and Outdoor Spaces.

Sportsafe’s vision is to maintain their “number one” status as provider in the UK of Sport Equipment Service and Maintenance whilst during 2016 expand the international side of the business and continue the company’s growth of 20% per annum.  As part of their longer-term commitment and investment within UK operations, Sportsafe are delighted to recruit a person with Alistair’s experience to help the company achieve its long-term success.

“I am very excited to join Sportsafe as Sales Director and take on the opportunities the role will bring. I feel confident that my previous experience of working within world of Tesco will assist me with this challenge”.

“Sportsafe continues to grow at pace and as a result I am looking to recruit Sales Managers for our Branded and Outdoor Spaces Divisions, an Account Manager for our existing customer base and a New Business Manager” says Alistair.

Alistair joins Sportsafe following a 14 year career with Tesco where his last role was as a Programme Manager for F&F.  Alistair led the roll out and development of the Next Generation blueprint, accountable for an on time, on budget delivery. His track record in meeting targets, exceeding customer expectations and leading high performing teams will enable him to drive the continuous growth at Sportsafe.


About Sportsafe UK

Sportsafe UK Ltd was founded in 1997 by Jonathan Neill.  During this time Sportsafe has expanded beyond all recognition from a team of two to now over 70 at five offices in Essex (head office), Wales, Midlands, North East and Scotland with international expansion planned during the next two years to Germany, Middle East and Australia.

Sportsafe offers installation, service and sales of sports and fitness equipment to more than 15,000 customers from the Shetland Isles to the South Coast in the UK and as far afield as Qatar, Saudi Arabia and Bangkok, including private schools, sports centres, care homes and more than 100 county councils and fire, police and NHS authorities.